SWAT (Strength Wellness Athletic Training) was started by Ron Holland in 1991.  In his long and successful career in military law enforcement, he served as a SWAT Commander and fitness training specialist, responsible for training his troops, and also for developing fitness programs for overweight soldiers.

Ron’s fitness accomplishments included running 13 marathons worldwide, as well as being assigned responsibility for airmen who were in danger of being discharged due to obesity and poor physical fitness. In nearly 7 years of working with thousands of overweight Air Force personnel, Ron can proudly say that he never lost one person.

After the Air Force, Ron continued inspiring and helping people live healthier, happier lives in his position as a Sergeant and fitness instructor in the U of A police department. He was an integral part of the development of the University of Arizona Bicycle Patrol, and received his Master Trainer Certification as a Fitness Specialist for the Police Department. When Ron met Jana in 1989, neither guessed what the future would hold. They became great friends and remained so for years.

In 1992, Ron made the difficult decision to give up law enforcement and pursue health and fitness as a career. He began training a few friends, and then their friends, and within a year of becoming a civilian, his schedule as a personal trainer was full and he had helped dozens of people lose weight and improve their health. Before long, Ron had earned respect as one of the most well known and sought after fitness professionals in Tucson.

Jana, in the meantime, was busy searching for her calling as well. She got a Bachelor’s Degree in English in 1991, and spent 5 years as a High School English teacher, Pom Coach, Dance Teacher, Flag Team Advisor and Wrestling Cheer Coach – all while working part time at night for the County Juvenile Probation department and studying Juvenile Delinquency. Yes - she was exhausted!

After working full time in law enforcement for a number of years, Jana too desired a change of pace, receiving a Masters Degree in Educational Psychology with an Emphasis in Counseling. Always wanting to use her skills and knowledge to help others improve their lives, it wasn’t long before Jana found a way to do so, by marrying fitness and counseling, quite literally. Ron and Jana were married in 1996 and together took on the difficult task of running a business.

With a total commitment to their clients as their mission and purpose, Jana and Ron formed SWAT (Strength Wellness Athletic Training), and the ideas and programs followed, using Ron’s knowledge and expertise as a fitness professional and Jana’s expertise in psychology and the process of change.

In 1996, SWAT Boot Camps were born. Being among only a handful of programs like it in the world, at first people thought they were crazy. Outdoor fitness programs at 5 am? Running? Pushups? People would sign up for that? But they did. And over the next 10 years, SWAT became a pioneer in the field of boot camp fitness, offering a model for hundreds of fitness boot camp programs in existence today, and training over a thousand clients in boot camp style outdoor fitness.

Soon after, marathon training groups were formed, and small group training followed. SWAT Fitness opened its first facility, a 1200 square foot group training studio, in 1998, with two trainers, eight benches, and some dumbbells. Before long, client demand was high, and SWAT expanded to include personal training, By 2006, SWAT had two locations, and over 15 of the most highly qualified personal trainers in Arizona.

Together, Ron and his wife Jana, a trained Counselor turned Life Coach, have been able to help thousands of Tucson clients change their lives for the better – through proper nutrition, physical fitness, and healthy lifestyle habits.

Together, they have developed some of the most comprehensive wellness, fitness, and nutrition programs available in the Southwest United States. And if you ask them? They owe it all to the inspiration and support of their many clients and the friends they’ve made over the years.

 

Kombat Kettlebell trainers are all highly qualified Nationally Certified Personal Trainers with Advanced Training in Kettlebells.


Ron Holland CIAR I and II, owner of SWAT fitness started SWAT (Strength Wellness Athletic Training) in 1993. He is a Certified Master Personal Trainer, with over 25 years of experience in the fitness training field. Ron specializes in core training, weight loss, and 12-week physical transformations. Ron is a former military SWAT Commander and civilian law enforcement officer, He’s run over 13 marathons worldwide, and has trained thousands of clients in the Tucson area n area

Jana Beutler Holland M.Ed., Co-owner of SWAT, is a Personal Fitness Trainer, Master’s Level Therapist and life coach, specializing in weight loss coaching, lifestyle and wellness coaching, motivation, and goal-setting. She is Owner of her own Coaching Practice called Life in Motion Coaching, where she specializes in life and fitness coaching, online personal training, lifestyle and wellness coaching, and fitness coaching by phone

David Cohn, PhD David comes to SWAT after gaining his Russian Kettlebell Challenge (RKC) Certification. His interest in Kettlebells developed while trying to prevent having surgery to repair chronic shoulder ailments. The kettlebell training succeeded and also provided David the ability to train to a new level of athleticism and conditioning for himself and his clients. David’s previous experience includes participating and training of competitive collegiate athletes, and supervision of USMC, and USAF Special Operations physical conditioning programs. He holds a BS from the University of Kansas; MA and PhD degrees from the University of Arizona.


Trey Jefferson is an ISSA Certified Fitness Instructor, and former physical training NCO with the US ARMY. In his former and current professions, Trey demonstrates a true understanding about the importance of being fit. His patience and passion for fitness motivates his clients, and keeps them excited about achieving their fitness goals. Trey has a great personality, sense of humor, and ability to motivate and inspire others

Shauna Smith is a Certified Personal Trainer by the American College of Sports Medicine. She is a Certified Fitness Professional by Pima Community College, and is trained in Kettlebell Training. Shauna is very creative with her workouts, and strives to provide her clients with a balanced program that incorporates posture, balance, flexibility, strength, and aerobic training in a way that is customized to help them meet their goal

Bryan Mashburn is Certified by ACE, and has also completed a second Advanced Certification from NSCA. Bryan is a very encouraging, high-energy trainer, who truly believes in each and every client. He is encouraging, professional, level-headed, and really gives 100% to each client, every session. Bryan energizes ad motivates his clients to give back 100% effort, every time. Bryan says, “I love helping people attain their goals—as if they are my own.”


Morgan is a graduate of the University of Arizona with a Bachelors’ Degree in Physiology, and is also a Certified Personal Trainer, with Certifications through ACE in both Personal Training and Group Training. She started out as a group fitness instructor teaching kickboxing, bootcamp and muscle toning classes. Teaching exposed her to the world of fitness where she wanted to reach people on an individual level. Personal training has allowed her to do what she loves: helping others attain their fitness and wellness goals. When not training clients, Morgan enjoys home improvement projects and spending time with her dog and her future husband.